Princess coaches get new look

January 1, 1970

Princess Tours unveiled a new look for their motor coaches that features individual Alaska destinations

Princess Tours kicked off National Tourism Week in Alaska with the unveiling of new exterior artwork on its motorcoaches. The coaches feature specific designs themed for the communities they serve.

The new motorcoach designs feature three different scenes showcasing the unique activities, events and visitor attractions in Anchorage, Denali Park and Fairbanks. The Anchorage coach includes images of urban wildlife, backpacking, flightseeing and biking.

Eight of the Princess motorcoahces serving Alaska visitors this summer were refurbished with a laminate overlay installed by Auto Trim Design of Fairbanks

"Alaska is one of five states receiving the most economic impact from the cruise industry, hosting roughly 1 million of the the state's 1.6 million visitors last year," said Bruce Bustamante, vice president for community and public affairs for Princess Tours. "The cruise industry inject $1.35 billion into our economy each year and supports 14,500 jobs."