banner

Cruise visitor profile

CLIA Alaska Denali RXR Depot
Typically, cruisers travel in two-person parties, most frequently as married couples, although CLIA has noted a growing trend toward family and multi-generational cruise parties with the average cruise party consisting of approximately 4 travelers who cruise for seven days.

When it comes to cruising in Alaska, the majority (82 percent) of cruise passengers hail from the U.S., with the western United States representing nearly one-third of the total market, followed by the South, East Coast and Midwest. “Destination” cruise passengers – those who prioritize the destination above all other factors when picking a cruise – rank Alaska as the number one domestic destination.

While cruising attracts many different types of travelers, they share some traits. Nationwide, cruise passengers tend to be slightly older than other vacationers, with a median age of 47, and 54 for Alaska. Most cruise travelers were employed (72 percent) and 21 percent had retired. Cruises are favored most (75%) by travelers making between $150K-$200K while 66 percent of travelers making less than $1,000K say cruises are the better vacation type.

The greatest benefit cruisers derived from their cruise vacation was the ability to see several destinations in one trip. In fact, 42 percent of cruisers later returned to a destination first visited during their cruise vacation, so Alaska can expect more tourists in the years to come.

References: CLIA Cruise Travel Report January 2018

Where are passengers coming from?

(2018 )

Where are passengers coming from?
Cruise passenger demographics
Average Age 47 years
Average Household Income $114,000
Employment Status

Employed
Retired
Not Employed

  

72%
21%
7%
College/Post College Education 69%
Married 84%
Likely to book a cruise for next vacation 82%