Building Solutions Through Community and Cruise Collaboration
Destination stewardship is an integral component of CLIA member lines’ commitment to responsible tourism. By partnering with communities, city officials, ports and other key stakeholders, we engage in ongoing, direct dialogue to protect the local way of life while also ensuring great visitor experiences and providing a predictable market for the many local businesses that rely on cruise tourism. Travelers from around the world take cruises to experience the natural beauty and cultural heritage of treasured destinations, such as Juneau and Southeast Alaska. The cruise industry is committed to safeguarding these experiences for generations to come.
City and Borough of Juneau and cruise lines sign Memorandum of Agreement on port capacity
City and Borough of Juneau and Cruise Lines Agree on Port Capacity Guidelines
City and Borough of Juneau Partner with Cruise Lines to Sign Memorandum of Agreement on Visitor Industry Management
When communities know in advance the number of visitors that will arrive on any given day, it’s a game changer for planning. The two most recent MOA’s allow our friends and partners in Juneau to spend the next couple of years right-sizing their businesses. Whether that means growing or expanding their offerings, or working to open a new business, Juneau now has that opportunity while knowing the levels of visitation they will experience.
The City and Borough of Juneau (CBJ) contracted with McKinley Research Group to estimate the economic impacts of the cruise industry in 2023.
This infographic shows the economic impact, cruise industry spending, and municipal revenues.
Cruise in the Juneau Community
Ship Events & Environmental Tours: Cruise lines and their Shipboard Teams open their gangways for ship tours and events for local groups, including students and teachers, Greater Juneau Chamber of Commerce, Travel Juneau, local and state officials, Juneau businesses, Rotarians, and many others. Onboard events offer educational opportunities around how ships run, and the many wonderful career paths the cruise industry provides. They are also used to help support local fundraisers for various organizations. The Environmental Tours highlight the ships’ environmental technologies and practices, innovations and all the impressive ways the industry is helping to protect the oceans and the communities we visit.
Over $8.5m Credit Benefits Juneau
For the past 20 years, every dollar spent by Princess for purchasing electrical energy in Juneau has been credited to a cost of power adjustment, or COPA account. This credit is used to offset any diesel expenses in the next quarter, and any extra funds go back to residents and businesses in Juneau in the form of a rebate on electric bills. To date, this has benefited the Juneau community by over $8.5m.
Community Support
CLIA and our member cruise lines partner with the community in many ways. We are proud of our support for these Juneau organizations:
- Alaska Committee
- Alaska Municipal League
- Coast Guard Foundation
- Coastie Campers
- Greater Juneau Chamber of Commerce
- Juneau Civic Center Capital Campaign
- Juneau Economic Development Council
- Juneau Rotary Clubs
- KINY
- KTOO
- Sealaska Heritage Institute
- Southeast Conference
- Tourism Best Management Practices
- Travel Juneau
Fun Fact
Many of the initiatives that originated here in Juneau have been adopted by destinations around the world, including Tourism Best Management Practices – which is celebrating its 27th anniversary and plugging in to shore power – pioneered by Princess Cruises more than two decades ago.
Newsroom
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Disney Cruise Line Supports Spruce Roots Path to Prosperity Programs
Disney Cruise Line is proud to support Spruce Root with its Path to Prosperity Programs such as the P2P Business Competition in Alaska.
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Royal Caribbean Group Debuts Free Starlink High-Speed, Low-Latency Internet in Juneau
Royal Caribbean Group (NYSE: RCL) is partnering with Juneau-based, Alaska Native corporation Goldbelt Incorporated to kick-off a community-based program to bring Starlink high-speed internet to locals, cruise guests, and popular businesses in Juneau.
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Southeast Alaska by the Numbers: Tourism takes the top spot to become the largest sector in Southeast Alaska
Southeast Alaska’s economy is strong. In 2023 jobs were up by 3% and wages have been growing at faster than the rate of inflation. Tourism jobs flooded back, growing by 26%, an increase of 1,700 year-round-equivalent jobs.
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Norwegian Cruise Line Holdings Contributes $50,000 to Accelerate Flood Relief Efforts in Juneau, Alaska
Following recent flood in Juneau, this donation to the Juneau Community Foundation will provide financial aid to more than 100 impacted families in the region.
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Juneau, cruise lines agree to daily berth cap (seatrade-cruise.com)
Juneau inked a memorandum of agreement with cruise lines to set a limit of 16,000 lower berths per day, with 12,000 on Saturday.
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Juneau had a record-breaking cruise season last year. This year should be about the same. – Alaska Public Media
Juneau’s 2024 cruise ship tourism season is just around the corner as the first ship of the year — the Norwegian Bliss — is slated to arrive early Tuesday morning.
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Juneau Takes Steps to Limit Cruise Ship Passengers (cruisehive.com)
In a move to mitigate the impact of burgeoning cruise ship traffic, Juneau, Alaska, has reached a conceptual agreement with cruise lines to establish a daily passenger limit.
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Juneau Starts Its First Limit on Cruise Ships as 2024 Season Begins (maritime-executive.com)
Juneau, Alaska is continuing with its efforts to limit the number of cruise passengers as the capital city of Alaska prepares for what many residents see as an onslaught of passengers.
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Cruise Ship Trash Was Slashed 92% in Juneau Last Year (cruiseradio.net)
Juneau, Alaska is proof that cooperation with cruise lines works. Last year, authorities recorded a 92% reduction in trash from cruise ships versus 2019.
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Carnival Reusing Cruise Ship Cooking Oil in Alaska (cruisehive.com)
With the cruise industry always seeking new ways to reduce emissions and offer more sustainable, environmentally responsible travel, the focus has often been on ships – connecting to shore power, reducing food waste, choosing cleaner marine fuels like liquefied natural gas, and so forth.
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Cruise lines, Alaska seafood and sustainability – a natural connection (nationalfisherman.com)
Sustainability. It’s more than a buzz word for Alaska’s cruise and seafood industries.
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New agreement between Juneau and cruise industry marks big shift from past lawsuit (ktoo.org)
All of the major cruise lines that visit Juneau have signed an agreement with the city — the first of its kind in Alaska — committing to nine actions.
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About Cruise Lines International Association
As the leading authority of the cruise industry, Cruise Lines International Association (CLIA) provides a unified voice for the global cruise community, which includes the world’s most prestigious ocean, river, and specialty cruise lines; an expansive group of maritime leaders who provide technical expertise, products and services to the cruise sector; leading ports, destinations, shipyards; and the largest network of travel professionals who specialize in cruise travel.
Together with our members and partners, CLIA supports policies and practices that foster safe, healthy and sustainable cruise operations; tourism strategies that maximize the socio-economic benefits of cruise travel for communities; and technologies and innovations that are helping advance the global fleet of cruise ships to be more energy efficient and environmentally focused than ever before.
CLIA’s global headquarters are in Washington, DC, with regional offices located in North and South America, Europe, the UK and Ireland, and Australasia.