Tourism Best Management Practices Addresses Community Concerns

crosswalk
Crossing guards keep Juneau’s streets much safer, thanks to the Tourism Best Management Program.

In Juneau, CLIA member cruise lines helped establish the Tourism Best Practices Management program (TBMP) in 1997 in response to community concerns about growth in visitors to Alaska’s Capitol City.

Each year, members of the TBMP program review and discuss local concerns. Guidelines are then developed and implemented to protect the benefits of tourism while still addressing the concerns of local residents.

Click here for more on Juneau’s program

Some of the more popular solutions the TBMP brought to bear dealt with practical issues. For one, increased pedestrian traffic during port calls meant sidewalk and crosswalk overflow in downtown Juneau. While the foot traffic was great for local shops, unregulated street crossings were both dangerous and a hindrance to local traffic.

With TBMP collaboration, the city installed a collection of aesthetically pleasing sidewalk planters, borders and stanchions to encourage pedestrians primarily to cross at crosswalks and also employed seasonal crossing guards for the downtown area.

Other TBMP efforts included overhauling the flight-seeing helicopter flight paths and times to lessen noise pollution over residential areas, reducing harbor wake from watching boats by providing a ferry to get more passengers onto more boats outside the harbor, or preserving trail systems on Douglas Island by making them suitable for larger groups.

TBMP has been regarded by local officials as a great success story and is frequently publicly acknowledged. The program also conducts public education in print and on radio.

A testament to that success, Ketchikan, Whittier, Skagway and Wrangell have launched similar programs, tailored to their individual community needs. Sitka is exploring a version of TBMP. The industry is committed to working cooperatively with destinations to establish and accomplish goals for keeping tourism well managed within these communities.

MOAs Address Impacts in the Capital City

CLIA member remain committed to being good partners with Juneau and the other communities we visit in Alaska.
CLIA member remain committed to being good partners with Juneau and the other communities we visit in Alaska.

Memorandum of Agreement #1 – Addressing Community Goals

In Juneau the cruise lines calling on the port signed a Memorandum of Agreement in 2022 to help manage visitor industry impacts in the Capital City.

The agreement, developed in partnership between the City and Borough of Juneau (CBJ) and member companies of Cruise Lines International Association that operate ships in Juneau, is based on the recommendations established by the Visitor Industry Task Force (VITF) in 2020 and solidifies the cooperative working relationship among the parties.

“This pioneering collaboration points a way forward for communities and cruise lines to work together to support local businesses, strengthen the visitor experience, and protect quality of life in the community,” the city stated in a press release.

The MOA includes a list of commitments and formalizes the partners’ intent to continue to collaborate on projects and agreements to address community goals. The CBJ and cruise lines will continue to work together to meet community objectives while considering the complex logistics of cruise line operations.

Memorandum of Agreement #2 – Five Ships Per Day Limit

The City and Borough of Juneau and the cruise industry association which represents the major cruise lines signed an agreement that goes into effect with the 2024 cruise season. It formalizes an already established limit of five large cruise ships a day in Juneau without setting a cap on the number of passengers or people coming ashore which other destinations such as Key West and Bar Harbor have also sought to include in their limits.

According to city officials, the threshold of five large ships per day is intended to provide a positive experience for the benefit of both residents and visitors, while providing a reliable market for the many local businesses that rely on the visitor industry, especially cruises. They said it also demonstrates the collaborative partnership that exists between the community and the cruise industry.

Memorandum of Agreement #3 – Managing Visitor Volume

The third MOA establishes a limit of 16,000 lower berths per day, with 12,000 on Saturday.
The agreement also includes a commitment to meet annually to optimize the schedule,

“This latest agreement reflects the industry’s ongoing commitment to work with CBJ and the residents of Juneau to deliver win-win partnerships.  Cruise lines are committed to being strong partners with the community and the City’s leadership has been instrumental in maintaining a dialogue to foster solutions to the issues highlighted by the VITF,” said Renée Limoge Reeve, Vice President of Government and Community Relations at CLIA.

“We’ve heard the community’s concerns and will continue to partner with CBJ to improve the experience of residents and visitors.”

https://juneau.org/wp-content/uploads/2023/05/CBJ-CRUISE-LINES-MEMORANDUM-OF-AGREEMENT.pdf

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